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What’s the name Snuk all about?

Snuk is the romanization of สนุก (sanook), a Thai word that translates directly as “fun,” but refers more broadly to a sense of joy and free-spiritedness celebrated in Thai culture. It’s also the name of a very good girl that one of our co-founders met on an ingredient-sourcing trip in Thailand. Curious, loyal, and raised on a diet of roast meats and tropical fruit fresh off the tree, Snuk the dog is our mascot and guiding star, a reminder that cooking, family, and joy are best intertwined.

Let’s all live more like Snuk